The direct mailer has never been the most exciting creative challenge to any designer. However, a well conceived and systematically orchestrated direct mail campaign can play a vital role to any corporation or institution, obtaining fantastic results.
Therefore it is the responsibility of the designer to assess the audience, prioritize the primary message attributes and design a functional, coordinated campaign while reinforcing the corporate image.
Sensitive to their audience, it was our mission to reiterate questions the retiree may have about better investing their retirement money, and follow those questions with smart, no non-sense answers.
