AMP Incorporated is the world's largest producer of connectors and adapters.
With a client base consisting of many small to mid-sized companies, AMP has grown larger than many of it's own clients, and some of these clients expressed concern that AMP might become depersonalized.
AMP could not afford to lose business because of that perception.
The solution was a campaign that would focus on the people behind the products.
We created a capability brochure with photographs of the employees, utilizing the "honesty" of editorial style black and white, to accentuate the company's high standards of service. Then, we added to this effect by contrast, using color product photographs on adjacent pages.
